In one of the priciest real estate markets in the country, Greg Prugh runs a boutique, locally-owned brokerage in an industry increasingly dominated by national conglomerates. The Jackson native has guided the firm through nearly $2 billion in real estate transactions over the past 20 years. Prugh discusses what it takes to stand out in Jackson’s hyper-competitive brokerage landscape and why knowing the market (and the buyers and sellers in it) better than anyone else is his edge. Prugh shares his thoughts on Jackson’s affordable housing crisis, his concerns about Jackson’s future as growth and pressure on the valley intensify and why he remains optimistic there’s still real opportunity for ambitious new brokers who are willing to put in the time to master the art of the deal.

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