Underwrite

Drive-Time Rates

7 -10 a.m. + 4-6 p.m.
$30/spot
  • Scheduled up to 2 times per hour
  • Non-profits receive 20% off
  • 15 spot minimum

General Rates

Aired 10 a.m. - 4 p.m.
$24/spot
  • Schedule 1-5 spots per day
  • $22/spot with 30+ spots
  • $21/spot with 60+ spots
  • $20/spot with 90+ spots
  • $19/spot with 130+ spots
  • $18/spot with 180+ spots
  • 15 spot minimum

Non-Profit Rates

Aired 10 a.m. - 4 p.m.
$21/spot
  • Schedule 1-5 spots per day
  • $19/spot with 30+ spots
  • $18/spot with 60+ spots
  • $17/spot with 90+ spots
  • $16/spot with 130+ spots
  • $15/spot with 180+ spots
  • 15 spot minimum

Digital Ads

Visibility online
$250/Month
  • Ads populate in KHOL articles and home page
  • Ads populate in KHOL Public Media App
  • Average 20,000+ pageviews per month
  • Non-profits receive 20% off
  • 300×250 px

Flagship Show Pricing

Sponsor a show for the unique opportunity of reaching a specific group of listeners.

Non-profits receive a 20% discount.

Jackson Unpacked

Bi-weekly radio show and podcast
$1500/Month
  • 3 Month: $3,700
  • 6 Month: $6,250
  • 12 Month: $10,500
Check it out

Daily (Locally Produced)

$800/Month
  • 3 Month: $2,200
  • 6 Month: $3,700
  • 12 Month: $6,250 *
  • *$10,500 for exclusive sponsorship
Show Page

Daily (Nationally Produced)

$700/Month
  • 3 Month: $1,900
  • 6 Month: $3,100
  • 12 Month: $5,250*
  • *$9,500 for exclusive sponsorship
Show Page

Weekly

$200/Month
  • 3 Month: $500
  • 6 Month: $850
  • 12 Month: $1,300
Show Page

What is Underwriting?

“Advertising” on public radio is called underwriting. Simply put, underwriting is on-air recognition of your contribution to the station.

 

Build Awareness

Build awareness of your products and services with our listener base of over 40,000 people. With no more than two underwriting spots featured per hour, your message is going to reach engaged ears.

 

Support the Mission

Listeners automatically associate your business with public radio’s quality programming.

74% of listeners have a more positive opinion of a brand when they find out it sponsors a public station. (Kantar, NPR State of Sponsorship Survey, March 2022)

Build Goodwill

Demonstrating your support of public and community radio builds goodwill for your business or organization.

 

Be Tax Wise

KHOL is a 501c3 nonprofit. Your support ensures that KHOL continues to be a vital resource in Jackson. Good for your business, good for the community.

 

Guidelines

What We Can Say About You
• The name of your business
• The location, website and phone number where our listeners can reach you
• Value-neutral descriptions of products and services
• Audio slogans that identify and do not promote

What Can’t Be Said
• Pricing information, such as “tickets are $15 at the door”
• Calls to actions, such as “stop by our store”
• Subjective language about the problem your product or service solves
• Inducements to purchase, such as “discounted service for 3 months”
• Qualitative or comparative language, such as “your #1 choice for coffee”
• Award recognition (Best of JH, Emmy award winning, etc.)

Copy Length
Underwriting announcements are approximately 15-25 seconds in length.

Special Production
We charge $40 for underwriting in Spanish and for digital ad reformatting. 

Contact reed@jhcr.org or call 307-733-4030 to learn more. 

Our Underwriters

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