Underwrite with KHOL
What is underwriting?
“Advertising” on public radio is called underwriting. Simply put, underwriting is when KHOL gives on-air recognition of your contribution to the station. FCC guidelines require that our on-air announcements be factual. KHOL will partner with you to create a customized 15-25 second underwriting spot for your business or organization.
Between online streaming and the traditional radio audience, KHOL has over 7,000 listeners per week and is the most listened to station in the valley with each listener tuning in an average of 9 hours and 15 minutes a week. Your message won’t get buried in a cluttered bombardment of canned commercial ads. KHOL features no more than 2 underwriting spots per break. Currently, no more than 4 businesses are featured in any one hour.
KHOL is a 501c3 nonprofit which means you can write off your underwriting come tax time. Your support ensures that KHOL continues to be a vital resource in Jackson. Good for your business. Good for the community.
Special rates are available for nonprofit organizations.