For six years, Jackson Hole has been steering away from “heads in beds” and toward tourism “sustainability.”
The goal is a healthier environment, happier residents and tourists and a more predictable economy. But how do we know when we’re there?
Crista Valentino leads the Jackson Hole Travel and Tourism Board, which measures success, in part, with a resident sentiment survey. Over 600 people gave input this year.
Dan McCoy led Teton County surveys as director of the Jay Kemmerer Wyoming Outdoor Recreation, Tourism, and Hospitality (WORTH) Institute.