Drive-Time Rates

Choose your air time

$30/spot

Scheduled up to 2 times per hour
Non-profits receive 20% off
15 spot minimum

General Rates

Aired 8 a.m. - 5 p.m.

$23/spot

Schedule 1-5 spots per day
$21/spot with 30+ spots
$20/spot with 60+ spots
$19/spot with 90+ spots
$18/spot with 130+ spots
$17/spot with 180+ spots
15 spot minimum

Non-Profit Rates

Aired 8 a.m. - 5 p.m.

$20/spot

Schedule 1-5 spots per day
$18/spot with 30+ spots
$17/spot with 60+ spots
$16/spot with 90+ spots
$15/spot with 130+ spots
$14/spot with 180+ spots
15 spot minimum

Digital Ads

Visibility online

$250/Month

Ads populate in KHOL articles and home page
Average 20,000 pageviews per month
Non-profits receive 20% off
300×250 px

Flagship Show Pricing

Sponsor a show for the unique opportunity of reaching a specific group of listeners.
Non-profits receive a 20% discount.

Daily (National / Local)

3 Month: $1,800 / $2,100

6 Month: $3,000 / $3,600

12 Month: $5,000 / $6,000 *

*$10,000 for exclusive sponsorship

Weekly

3 Month: $450

6 Month: $750

12 Month: $1,200

Jackson Unpacked

3 Month: $3,600

6 Month: $6,000

12 Month: $10,000

What Is Underwriting

“Advertising” on public radio is called underwriting. Simply put, underwriting is on-air recognition of your contribution to the station.

Value

Build awareness of your products and services with our listener base of over 40,000 people. With no more than two underwriting spots featured per hour, your message is going to reach engaged ears.

Enhance Your Image

Listeners automatically associate your business with public radio’s quality programming.

74% of listeners have a more positive opinion of a brand when they find out it sponsors a public station. (Kantar, NPR State of Sponsorship Survey, March 2022)

Build Goodwill

Demonstrating your support of public and community radio builds goodwill for your business or organization.

Write It Off

KHOL is a 501c3 nonprofit. Your support ensures that KHOL continues to be a vital resource in Jackson. Good for your business, good for the community.

Guidelines

What We Can Say About You
• The name of your business
• The location, website and phone number where our listeners can reach you
• Value-neutral descriptions of products and services
• Audio slogans that identify and do not promote

What Can’t Be Said
• Pricing information, such as “tickets are $15 at the door”
• Calls to actions, such as “stop by our store”
• Subjective language about the problem your product or service solves
• Inducements to purchase, such as “discounted service for 3 months”
• Qualitative or comparative language, such as “your #1 choice for coffee”
• Award recognition (Best of JH, Emmy award winning, etc.)

Copy Length
Underwriting announcements are approximately 15-25 seconds in length.

Special Production
We charge $40 for underwriting in Spanish and for digital ad reformatting.

Contact reed@jhcr.org or call 307-733-4030 to learn more.