Underwrite

Reach your community

Reach 40-70,000 people in our listening area. Build goodwill and guarantee indepent, local programming for all.

Drive-Time Rates

7 -10 a.m. + 5-7 p.m.
$30/spot
  • Morning Show / Afternoon DJ
  • 15 spot minimum
  • Non-profits receive 20% off

General Rates

Aired 10 a.m. - 4 p.m.
Custom/spot
  • 15+ spots: $24 ($21 non-profit)
  • 30+ spots: $22 ($19 non-profit)
  • 90+ spots: $20 ($17 non-profit)
  • 180+ spots: $18 ($15 non-profit)

Packages

Quick Discounts
2x/day
  • 8 days: $350 ($315 non-profit)
  • 15 days: $600 ($525 non-profit)
  • 30 days: $1100 ($950 non-profit)

Digital Ads

Visibility Online
$250/month
  • Ads populate in KHOL articles, home page and Public Media App (300×250 px)
  • Average 25,000+ pageviews per month (website)
  • Annual: $2,500

74% of listeners have a more positive opinion of a brand when they find out it sponsors a public station. (Kantar, NPR State of Sponsorship Survey)

Flagship Sponsorship Pricing

*Non-profits: take an additional 10% off annual rates or add a month to quarterly sponsorships.

Jackson Unpacked

Radio show and podcast
$2500/quarter
  • Annual: $7,500
Check it out

Daily Local:

Newscast, Morning Show
$2200/quarter
  • Annual: $6,600
Show Page

Daily National:

Marketplace, The Daily
$1900/quarter
  • Annual: $5,700
Show Page

Weekly Shows:

State of Jackson, Intermountain Best
$600/quarter
  • Annual: $1,800
Show Page

Annual Sponsors get 30 bonus Drive-Time spots for a custom message.

Be Tax Wise. KHOL is a 501c3 nonprofit. Good for your business, good for your community.

Underwriters: Thank You!

Guidelines

What We Can Say About You
• The name of your business
• The location, website and phone number where our listeners can reach you
• Value-neutral descriptions of products and services
• Audio slogans that identify and do not promote

What Can’t Be Said
• Pricing information, such as “tickets are $15 at the door”
• Calls to actions, such as “stop by our store”
• Subjective language about the problem your product or service solves
• Inducements to purchase, such as “discounted service for 3 months”
• Qualitative or comparative language, such as “your #1 choice for coffee”
• Award recognition (Best of JH, Emmy award winning, etc.)

Copy Length
Underwriting announcements are approximately 25-45 seconds in length.

Special Production
We charge $40 for underwriting in Spanish and for digital ad reformatting. 

Contact reed@jhcr.org or call 307-733-4030 to learn more. 

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