New online events calendar to engage Jackson’s Spanish-speakers

Teton Literacy Center says one of their goals is to help local families be better represented in the community.
Families take part in events put on by the Teton Literacy Center, which serves many local Spanish-speaking community members. The goal of the new calendar, the organization says, is to get families involved in a wide range of community events. (Courtesy of Teton Literacy Center)

Jackson has a new online events calendar aimed at helping engage the region’s Spanish speaking community.

About 30 percent of Teton County’s population is estimated to be Latino. But many of those residents are often unaware of local events, partly because the information about them isn’t advertised in their language. 

That’s according to Lina Collado Garcia, the director of outreach at the Teton Literacy Center, a nonprofit aimed at helping kids with reading and writing. She said the organization launched the bilingual calendar in an attempt to help local families get more involved in events around town.

“We would love to see more Latino families, for example, assisting town council, attending events, like being part of community surveys,” Collado Garcia said, “being able to be more of a stronger voice.”

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She said local organizations, like immigrant advocacy group Voices JH, translate event information into Spanish and share on social media, but the literacy center saw a need to continue to consolidate information into one place. 

Victor Hernandez, the center’s K-12 family engagement coordinator, said he hopes the calendar will help Spanish-speaking families like his. 

“Personally, growing up here, my family never got to hear about these events,” Hernandez said. “Just because I grew up here and learned the language, I was able to integrate myself in the community.”

But Hernandez said newer immigrants may feel a separation from the rest of the Teton County community.

“So, families are there,” he said. “They want to be part of the community.”

Since announcing the launch of the calendar on Nov. 1, Hernandez and Collado Garcia said places such as the Senior Center of Jackson Hole and the National Museum of Wildlife Art have submitted event information, and the literacy center is looking to partner with the Teton County School District to share events. 

The new bilingual calendar can be found on the Teton Literacy Center’s website, which states organizations need to submit event information in Spanish, even if that means plugging it into Google Translate. Submissions will be reviewed by the literacy center’s Spanish-speaking staff.

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About Hanna Merzbach

Hanna is KHOL's senior reporter and managing editor. A lot of her work focuses on housing and local politics, but also women's health — and whatever else she finds interesting. You can hear her reporting around the country and region on NPR, Wyoming Public Radio and community radio stations around the west. She hails from Bend, Oregon, where she reported for outlets such as the Atlantic, High Country News and Oregon Public Broadcasting. In her free time, you can find Hanna scaling rock walls or adventuring in the mountains.

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